VFX Mattel ropes in Richard Dickson to lead its global brand team -

Mattel ropes in Richard Dickson to lead its global brand team

The Mattel group in an effort to really give a facelift to its catalogue of brands has got in the former president and CEO of branded businesses, Richard Dickson, of The Jones Group to oversee the company’s new unified global brand strategy.

Dickson will work under Mattel CEO Bryan Stockton, and is expected to build the company’s catalogue of brands, including Barbie, Hot Wheels, Fisher-Price and Thomas & Friends. He will manage marketing strategy, creative execution, product development and content creation for both new and existing properties.

“Given the growth and diversity of our world-class portfolio of best-selling iconic brands, it’s more critical than ever to ensure that we tightly align our marketing and creative strategies across the company and around the world,” said Stockton in a statement. “With his unique blend of management and strategic marketing experience, his deep passion for Mattel and its brands, and his distinct creative point-of-view, Richard is ideally suited to lead the effort.”

Prior to joining The Jones Group, Dickson served as the general manager and senior VP for Barbie at Mattel. Earlier in his career, he held senior executive roles for such brands as Bloomingdales, Estée Lauder and Gloss.com.

“I’m thrilled to be joining Mattel in this newly-created role, particularly at such an exciting time in the company’s history,” added Dickson. “Mattel’s timeless and legendary brands are woven into the fabric of countless lives, and I look forward to finding new ways to ensure our incredible range of engaging products continue to be a memorable element in the lives of children around the world.”