An alumnus of St. Xavier’s College, Mumbai and a post graduate from the Xavier’s Institute of Communication, Mumbai, Sharmilee Daru is a pioneer of focused and curated, successful communication for gaming solutions in the country and is one of the most noted names in the space.
With a proven track record of establishing gaming as a formidable niche in the media, Sharmilee Daru branched out to etch more success stories. She recently launched 4WD Gaming, the first of its kind specialised gaming PR and marketing consultancy in the country for Indian and international brands. She believes in the seamless merger of gaming into the Indian mainstream ecosystem while enabling sectoral growth.
Managing the communication mandate for Nazara Technologies Ltd., allowed Sharmilee Daru to set the path for the gaming PR ecosystem in the country. She has been instrumental to Nazara’s growth story. Starting the corporate communication department for a gaming company seemed far fetched in March 2016. Architecting plans and strong execution, while managing reputation, she saw the company through the public listing process. Today, it stands as India’s only listed online skill-based gaming firm enabling her to be among the pioneers for gaming communication in the country.
Being among the early adopters and proponents of gaming communication, she has seen the industry evolve. Be it the ongoing battle for regulation and skill based real money gaming, or the introduction of Web3, among other trends setting in - she has an advantage in all gaming categories. Be it fantasy sports, esports, sports media, gamified learning, real money or casual gaming, she has managed to gain a strong foothold in the overall Indian gaming ecosystem.
With more than two decades of experience in the communication space, Sharmilee Daru has been instrumental in creating successful brands by providing guidance, training and strategic direction. From consulting with big names of the industry like RIL and HUL to emerging gaming start-ups, her experience as a communication advisor with a sharp eye for detail and strong domain knowledge has culminated in the inception of 4WD Gaming.
When she is not working, she loves to spend her time horse riding, swimming or at the gym.