Vikram Tanna is the Chief Operating Officer of Xfinite, a blockchain powered global entertainment ecosystem. He joined Xfinite in 2020 to build the decentralised entertainment ecosystem and has launched Mzaalo dApp & MzaaloNFT marketplace. Mzaalo is the world’s first video streaming dApp that democratises premium content access and rewards users by tokenizing their time and attention. MazaloFT is India’s first Bollywood NFT marketplace built around its curated blockbuster movies. Vikram built mass adoption of Mzaalo through strategic partnerships with ErosNow, Qyou, Dailyhunt, Josh, Spicejet Airlines, Mercedes Daimler and RelianceJio.
Vikram is leading the efforts with Dubai’s World Trade Centre Authority (DWTCA) to launch and scale Xfinite’s web 3.0 businesses based on the new Virtual Assets Regulatory regime. He is a key member of the Internet & Mobile Association of India (IAMAI) representing the blockchain ecosystem in India. Vikram is also a mentor to start-ups in the Algorand Miami Accelerator, where he guides blockchain entrepreneurs working on NFTs, DeFi, and dApps.
With over two decades of experience in technology, media, and gaming, Vikram has designed valuable user-brand experiences for consumer-centric entertainment ecosystems like Discovery, Disney Star, and Viacom. He is passionate about building platforms that inspire, inform, and entertain consumers and has the reputation of scaling businesses by developing innovative product and revenue suites.
Vikram is an alumnus of ISB. He is an active participant and speaker at industry forums and management institutes.