Channel 5’s Milkshake! will become the free-to-air home for Wiggleywoo’s preschool series, The Day Henry Met…? The animated show will have its premiere on the preschool block later this year, which is a commercial destination for kids between four to six years of age.
The series, which now runs to four seasons, each of 26 x 5’ premiered on RTE in Ireland and then on Nick Jr. in 178 countries prior to moving to Free TV and SVOD.
Free TV broadcasters already on board include RAI in Italy, ABC in Australia, SVT in Sweden, YLE in Finland, TVO, TFO and Knowledge Network in Canada, TVP in Poland, Eesti in Estonia, LTV in Latvia and RUV in Iceland.
SVOD rights have been sold to Amazon, Svensk in Scandinavia, TF1 in France, Telefonica in Spain, BT in Great Britain, Jetsen Huashi in China, Horng En Culture in Taiwan among others. Commenting on the UK deal VIMN Kids VP of programming Louise Bucknole said, “We’re delighted to be welcoming The Day Henry Met…? to Milkshake!, which showcases the very best in British and Irish preschool content.”
The Day Henry Met…? is distributed internationally by Monster Entertainment. The series ranked fifth among the most viewed programmes on free children’s channels, with a 13.32 per cent share of viewers aged four to seven and has been sold to 20 airlines including Virgin Atlantic, Emirates, Qantas Airlines, Lufthansa, Air France, Norwegian Air and Cathay Pacific.