Like every year, India Licensing Awards 2018 was a grand affair, extending a credible platform to recognise excellence in the industry. Green Gold Animation bagged the Licensor of the Year award at the do for the seventh time in a row.
Talking about the success that the company has achieved over the years, Green Gold Animation founder and CEO Rajiv Chilaka shared his thoughts with AnimationXpress.
How does it feel to win the award for the seventh time in a row?
We are absolutely thrilled and honoured to be winning the Licensor of the Year at License India Expo for the seventh time in a row. It gives us immense pleasure to see that all the hard work put in by the team is been recognized and rewarded. It also gives us the strength to work the market and open up newer categories and work with newer brands for licensing our popular brands – Chhota Bheem, Super Bheem and Mighty Raju. Brand Licensing, especially in the animation sector has seen a steady growth and am happy to report that there is serious business happening.
We would also like to thank License India and their team for creating this excellent platform and for their continuous support and initiatives to make this industry robust and enterprising. We would also thank all our Licensing partners who have been associated with us and have worked closely with us.
What are your further plans in regards with the IP?
Well, Chhota Bheem continues to lead and you will see a range of new exciting products for the kids getting introduced in the market soon. We are also in talks for licensing with some known brands as we speak. Apart for that, we have introduced our latest brand offering, Kalari Kids at the expo. It is running successfully on Amazon Prime and we are excited about it.
A new movie, Chhota Bheem Kung Fu Dhamaka is currently under production and we are looking for brand tie-ups for this movie. This movie is being made in 3D stereoscopic and will be a high budget and high quality movie.
While Chhota Bheem is gaining huge popularity since 10 years, when will we be seeing other iconic characters from Green Gold Animation?
Yes, Chhota Bheem has been leading the popularity chart for the last 10 years and we see similar trend with Mighty Raju and Super Bheem which have been growing steadily. Both have a dedicated fan following and the licensing and merchandising of these brands is growing. Our newly introduced show Kalari Kids has seen success on Amazon Prime and will soon debut on TV. I am sure this show will also become a hit and popular amongst kids with its fresh look, new characters and exciting stories.