Nickelodeon takes the position of No 1 kids’ entertainment franchise in India with the reach of over 44 million kids’ each week, enjoying the highest viewership market share of 31 per cent (YTD) within the category.
The kids’ network further continues to top the charts with Nick leading the category with a 15 per cent market share. Boasting of the largest repository i.e. over 900 hours of home-grown content in the country, all Nickelodeon characters from Motu Patlu to now the Bhoot Bandhus have each gone on to become icons of today, making the Nickelodeon franchise an integral part of every kid’s daily lives.
Speaking about the category leadership and the responsibility that comes with it, Viacom18 Hindi Mass Entertainment and Kids TV Network head Nina Elavia Jaipuria said, “Kids have come out of a very difficult and daunting period and are slowly adapting to the post covid realities of going back to offline learning and having more social interaction. As a responsible storyteller, Nickelodeon has always been there for kids through these tough times, nurturing and inspiring them through our stories and characters who have become their best friends and confidantes. We are committed to taking kids into a world filled with fun, imagination, and laughter, making sure they are stress-free and in high spirits. It is this deep understanding and connect with kids who are at the centre of our universe that has allowed us to garner immense love from them as well as the trust of their parents.”
She further added, “Responsible fun entertainment and putting kids first is the resultant patronage received from kids and parents, has also made us a preferred partner of choice for advertisers who are also seeking to meaningfully engage with children and their families.”
Nickelodeon had launched 11 differentiated IPs across genres ranging from chase action, fantasy, and magic to slice of life. In the months to come Nick will be rolling all-new episodes of Chikoo aur Bunty, Golmaal Jr., and Motu Patlu as well as the movie premiere of Motu Patlu and the first mini-movie premiere of Chikoo aur Bunty and new episodes of Shiva, Bhoot Bandhus, Ninja Hattori and Pakdam Pakdai along with the movie premiere of Rudra on Sonic.