Rudra Archives -

Nickelodeon tops kids category with highest viewership market share of 31 per cent

Nickelodeon takes the position of No 1 kids’ entertainment franchise in India with the reach of…

Year Ender: Viacom18 head of marketing – kids TV network Sonali Bhattacharya talks about Nickelodeon’s marketing campaigns and reveals their 2022 plans

While the pandemic disrupted various plans, the marketing teams had to adapt newer techniques in a…

Nick announces 11th homegrown IP ‘Chikoo aur Bunty’

Nickelodeon, one of the leading players in the Indian kids’ market space has always been a…

KAM Summit ’21 | Anu Sikka reveals what will trigger the next growth phase of Indian animation in India and beyond?

Content is king and tapping the right audience is strategy, as the right audience will ignite…

Nickelodeon remains the leader in kids category with 40 per cent growth in FY 19-20

Viacom18 owned Nickelodeon retains its throne as the frontrunner in the kids category for the sixth…

Nick says #YogaSeHiHoga to celebrate International Yoga Day

Nickelodeon (Nick) has always created a fun-filled environment for kids. Continuing to engage young viewers, the…

Nick dedicates new brand films to health workers under #HomeOkPlease initiative; launches host of activities

Nickelodeon has left no stone unturned to bring the playground home for kids with fun engagement,…

Nickelodeon offers new dose of entertaining content to make home-arrest better for kids

The entire country is undergoing a 21-day lockdown and this social distancing in order to combat…

Kids content and online VOD consumption keeping India hooked during COVID-19 lockdown: BARC India special report

BARC (Broadcast Audience Research Council) India and Nielsen jointly launched today, 27 March, a special report- COVID-19…

Exclusive : Niloy Kanti Biswas steps up as the Wackytoon Studio CEO

Kolkata based, Wackytoon Studio has promoted studio head Niloy Kanti Biswas as the new CEO, to…

Nickelodeon and Sonic to now offer content in eight local languages

Nickelodeon, the kids broadcaster which has remained the category leader over six years has added yet…

Guest Column | IP creation: The great India opportunity 

Entertainment Intellectual Properties truly define the identity of the Nation and its cultural ethos While the…