Mattel & Jane Goodall Institute brings carbon neutral Barbie dolls

Mattel recently announced that their brand Barbie in partnership with the Jane Goodall Institute, is introducing…

Mattel strikes multi-year global license deal for ‘Trolls’ franchise

Mattel, Inc. announced that it has entered into a multi-year global licensing agreement with Universal Brand…

Magikbee and WildBrain to bring Mattel’s classic series ‘Polly Pocket’ to KidsBeeTV

Magikbee and WildBrain have signed an agreement to license seasons nine, 10, and 11 of Mattel’s…

Mattel Creations announces Barbie-Balmain collaboration, set to launch exclusive NFTs

Leading global toy company, Mattel, Inc. announced the launch of an unprecedented partnership between the Barbie…

‘Monster High’ live-action musical movie coming to Nickelodeon in 2022

Mattel and Nickelodeon have announced the start of production on a live-action television movie musical based…

Planeta Junior to represent animated series ‘Karma’s World’

Planeta Junior, a leading European children’s and family entertainment company, has signed an agreement with 9…

Pixar and Mattel unveil ‘Luca’ toy images arriving in July

Ahead of its digital premiere on Disney+ on 18 June, Pixar’s upcoming animated film Luca in…

Exclusive: HappyKids CEO talks about viewership growth amid COVID, extensive library and expansion plans

HappyKids CEO Vikrant Mathur talks about viwership growth amid COVID, extensive library and expansion plans

Netflix brings new animated movie Barbie Princess Adventure from Mattel

Mattel is bringing its new animated movie Barbie Princess Adventure to Netflix US starting 1 September,…

Digital marketing during COVID: Brands on targeting kids and parents

The COVID-19 pandemic has not only disrupted the normal ways of life and working conditions, but…

Mattel signs licensing agreement with animated ‘Spirit Riding Free’

Mattel announced that it has entered into a multi-year global licensing agreement with Universal Brand Development…

Mattel launches ‘Hot Wheels Infinite Loop’ digital racing game

Mattel,  has announced the launch of Hot Wheels Infinite Loop, a new digital racing game that…