Vuclip partners with Rajshri Entertainment to expand its ‘glocal’ reach

Mobile video-on-demand service Vuclip has partnered digital entertainment studio Rajshri Entertainment to bring its hit movies and classic film songs to mobile consumers.

The strategic partnership aims to provide mobile consumers in emerging markets a vast selection of their favourite global and regional content with an unbuffered viewing experience.

Vuclip COO Arun Parkash said in a statement: “Music and movies are deeply ingrained in the Indian way of life. It’s exciting to be able to bring high-quality blockbusters and classics to today’s youth on the platform that they are most engaged on mobile. With this partnership, Vuclip adds to its expansive library of premium content, including full length movies, for consumers.”

The tie-up will enable Vuclip viewers to enjoy over 50 of Rajshri’s full-length films like ‘Hum Aapke Hain Kaun’, ‘Maine Pyar Kiya’, ‘Vivah’, ‘Hum Saath Saath Hain’ as well as classic and popular music videos. Consumers can log on to Vuclip on any device or download the Vuclip app on Android or Java.

Rajshri Entertainment GM of content alliances Inderpal Singh added: “We are delighted to scale up our partnership with Vuclip and make our full-length films available to a global mobile audience on the go. We are seeing increasing consumption of long-form content on mobile devices, and we are confident that our films will delight and entertain an audience on a 3.5 inch screen, just like they did on a 35 mm screen.”