Japanese IP is stepping out of the TV frame and into a much bigger world. Tiffcom 2026 has added four new speakers to its Japan’s IP Frontier 2026: Beyond Broadcasting session, which will examine how Japanese media companies are taking content into new businesses, formats and international markets.
Tiffcom, Asia’s leading content market affiliated with the Tokyo International Film Festival (Tiff), will hold its 23rd edition from 28 to 30 October at the Tokyo Metropolitan Industrial Trade Center Hamamatsucho-Kan.
Organised by the Broadcast Program Export Association of Japan (BEAJ), the special session will take place on 29 October from 13:00 to 14:15 at Conference A. It will focus on business opportunities beyond traditional media and borders, with six Japanese companies showcasing different approaches to expanding intellectual property (IP) globally.
The newly announced speakers are TV Tokyo Corporation production division producer Tokio Omori; Yami chief commercial officer Seitaro Tonka; Nankai Broadcasting TV director Atsuhito Kusume; and Chukyo TV contents sales producer Kazuki Yokoi.
They join Fuji Television live entertainment department manager Ryohei Aoki; San-in Chuo Television Broadcasting Co. content production department executive manager Yu Kawanaka; and Hokkaido Television Broadcasting digital business department director and editor in chief Yuki Akutsu.
The session will showcase six different IP expansion projects.
TV Tokyo will discuss how Japanese fear was translated for international audiences through its experiential IP Kyofushin Exhibition, which has been exported to Taiwan.
Fuji Television will present how its hit variety show IP Run for Money is moving from the television screen into virtual reality and location-based entertainment (LBE).
San-in Chuo Television will showcase its self-funded dopamine project and its plans for worldwide expansion.
Nankai Broadcasting will explain how it developed more than 100 ready-to-air programmes as part of an approach to building a larger library of content assets.
Chukyo TV will present its latest variety format save money and examine how the format is being positioned to appeal to audiences beyond Japan.
Hokkaido Television Broadcasting will meanwhile highlight its one-year-old Local Content Bank, a lineup of locally produced content being prepared for international markets.
BEAJ chief executive of business management Ikuo Ichiki, will serve as MC, while BEAJ executive director Aki Harazono, will moderate the session.
The session reflects a broader shift in how Japanese broadcasters are looking at IP, not simply as programmes to export, but as assets that can be adapted into experiences, formats, content libraries and new commercial opportunities across borders.
With four additional speakers now joining the previously announced line-up, Tiffcom 2026 is set to put the business of taking Japanese IP beyond the broadcast screen firmly in focus.
