The Advertising Club announced a new award category, Young Maverick ABBY Award to recognise and promote the new generation of talent, and reward the work they have created. Kickstarting this year, the new category will celebrate emerging talent and disruptive ideas that young mavericks are pushing beyond boundaries in the advertising industry.
Advertising professionals, individuals or teams, under the age of 30, can send their entries for the Young Maverick ABBY Award. They will be judged by a panel of industry leaders and experts based on creativity, originality, and impact for work created between 1 March 2022 to 31 March 2023 under the category verticals of art, design, digital, film and craft.
“It is important that we turn the spotlight on emerging creative talent,” said Havas Group India group CEO & Abbys Award governing council chairman Rana Barua, and The Advertising Club managing committee member & Abbys Award Governing Council co-chair Ajay Kakar. “We are certain that by providing a platform for deserving talent to showcase their creative passion and work, we will not just empower them but also encourage new thinking, new talent and innovation in the industry.”
The winners of the Young Maverick ABBY Award will be announced along with other awards during The ABBY Awards 2023, scheduled to be held from 24 to 26 May at Goafest 2023.
One can visit the official website of The ABBY Awards to find complete information on the new category. The last date to submit entries for the Young Maverick ABBY category is 28 April 2023.