Tencent to shut its game streaming platform Penguin Esports

Tencent announced that it will shut its game streaming platform Penguin Esports by June due to “changes in business strategies.”

Twitch-like Penguin Esports never achieved a substantial market share in China, but Tencent already owns the country’s two largest game streaming platforms, Douyu and Huya, via previous acquisitions. Together, the two services commanded over 70 per cent of the game streaming market in China, said China’s market regulator last July.

The termination of Penguin Esports is likely due to a handful of challenges. The platform faces rising competition from Bilibili, which is known for its popular user-generated video streaming service, and Kuaishou, the short video app that’s the nemesis of Douyin (TikTok’s Chinese version).

Both Bilibili and Kuaishou, which respectively have a current market cap of $10 billion and $40 billion, have been investing heavily in live hosts and exclusive streaming rights. On top of that, the ongoing gaming license freeze in China has intensified competition between platforms as hosts are running out of content to talk about.

Also, the combined monopolistic position of Douyu and Huya makes Penguin Esports look superfluous inside Tencent; and one should be reminded that Tencent also owns a stake in both Bilibili and Kuaishou.

The bigger setback for Tencent is perhaps Beijing’s move to block the merger between Douyu and Huya, which was proposed in August 2020. Amid the Chinese government’s wide-ranging actions to rein in the power of internet giants, the decision didn’t come as a surprise.

“This has the effect of eliminating or restricting competition,” the authority commented on the potential merger. “It’s not conducive to fair market competition, or the healthy and sustainable development of the online gaming and game streaming industries.”

The service Penguin Esports will shut down from 7 June 2022.