Sony YAY! has announced the launch of Japanese TV show Shin chan on its channel. The Indian broadcaster will start airing episodes and movies of the highly popular character.
Shin chan synopsis reads: There’s never a dull moment when Shin chan is around. He’s a cute and fun-loving five-year-old kindergartener who just cannot resist pretty ladies. His mother Misae can’t stand losing, and gets hysterical whenever her two kids are behaving naughty in public. Hiroshi, the dad, is an average office worker who has smelly feet, but at the end, is a reliable provider of the Nohara family. The baby sister is Himawari who loves cute boys and shiny bright gems, and their pet dog Shiro which was found and brought home by Shin chan. Whatever you do, don’t take your eyes off of Shin chan. Without a moment of notice, he can turn the calmest and most peaceful day upside down!
“With its endearing characters that have created connect across the globe, we are excited to welcome Shinchan to the Sony YAY! family. We are confident that Shinchan’s charm and mischief will resonate with our viewers,” said Sony YAY! business head Leena Lele Dutta.
“We are excited to partner with Sony YAY! and look forward to the comprehensive 360-degree footprint generation for Shinchan. We look forward to further growing the Shinchan brand in India through this collaboration,” said TV Asahi international business department animation sales and development head Maiko Sumida.
Shin chan joins the ranks of other popular shows airing on Sony YAY! including Oggy and the Cockroaches, Honey Bunny. The channel provides regional language feeds like Hindi, Tamil, Telugu, Malayalam, Bangla, and Odiya.
The character Shin chan is based on the Japanese manga series Crayon Shinchan written and illustrated by Yoshito Usui. The series airs in Japan on TV Asahi, and has been a popular name in Indian households due to its presence on Disney’s kids channel Hungama.
Sony YAY! plans to expand its footprint by curating a Shin chan multiverse, and marketing it beyond the linear medium to include digital and on-ground experiences, as well as various brand extensions. This move is aimed at enhancing the overall viewer experience, offering fans of the series to engage with the beloved characters and world of Shin chan.