VFX Sony YAY! Archives -

Indian anime ecosystem witnesses surge in localisation, celebrity endorsements, fan engagement and L&M in 2023; poised for growth in 2024

The anime craze is gaining momentum in India, marking a transformative year in 2023. What was…

Sony YAY! to hold third edition of its The Giant Wheel Festival in Delhi

Indian kids entertainment channel Sony YAY! announced a new edition of The Giant Wheel Festival at…

Sony YAY! and fashion brand Only collaborate for a Naruto-inspired collection

India’s kids’ entertainment channel Sony YAY! has announced a collaboration with fashion brand Only. This partnership…

Sony YAY! adds its brand-new IP ‘Oh My Lallan’ to its cross-platform ecosystem 

Leading kids’ entertainment channel Sony YAY! has unveiled a new addition to its extensive toonverse, which…

Sony Pictures Networks India and Powerkids to co-produce ‘Young Achievers’, a new animated show

Sony Pictures Networks India (SPNI) has collaborated with Singapore-based Powerkids Entertainment to introduce animated series Young…

Sony YAY! brings the The Giant Wheel Festival to Mumbai

Kids entertainment channel Sony YAY! is ready to bring the carnival – The Giant Wheel Festival…

Inspired by family, storyteller Siddharth Maskeri takes us through the creation of Sony Yay!’s animated show ‘PaJaMa’ 

Every kids’ content creator in the world today is trying to hold the attention of children…

Sony YAY! transforms into the ultimate Party HQ with amazing content lineup and fun events

Kids’ entertainment brand Sony YAY! is all set to become the Party HeadQuarter, to house this…

Sony YAY! adds ‘Naruto’ to its licensing & merchandising portfolio in India

Sony YAY! has established a robust licensing and merchandising portfolio in the last six years. In…

Indian broadcasters plan exciting programs to make this Holi more vibrant for kids

The festival of colours – Holi – is here and there is joyous excitement in the…

Sony YAY! ends the year on a positive note with plans of creating an ecosystem called ‘Happyverse’

Indian kids’ broadcasters have been one of the major drivers that have led to the increased…

Sony YAY! to air ‘Naruto’ anime series on 15 August

Sony YAY! announced the launch of the Japanese anime series – Naruto. With the first time…

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