In today’s world, children are often exposed to unrealistic beauty standards, societal pressures and comparisons that leave a lasting impact. Recognising this, Nickelodeon brings the latest edition of its global pro-socio initiative ‘Together For Good’ which encourages kids to celebrate their individuality and believe that they are #OneOfAKind.
This initiative aims to inspire self-acceptance, self-love and develop a strong sense of a positive self-image amongst kids. It will see Nicktoons – Chikoo, Bunty, Motu and Patlu – bring alive this message through two engaging, fun and light-hearted films.
Viacom18 Hindi mass entertainment and kids TV network head Nina Elavia Jaipuria said, “Nickelodeon as a brand believes that every child is special, unique and worthy of celebrating. In a day and age of severe stress and comparisons that kids are faced with, we are hopeful that our initiative with the powerful message of ‘You are #OneOfAKind’ will strike a chord and help them tackle the curveballs that life inevitably throws at them.”
Driving the message of #OneOfAKind further, Nickelodeon will reach out to kids through on ground engagements, partnerships, contests, dialogues with mom bloggers, teachers and advocacy groups. Kids will be encouraged to take the “I am #OneOfAKind” pledge on the Nick India website. To promote this initiative further, an Instagram and Facebook AR Frame has been created to inspire kids to be at ease with themselves without any filter. The channel will also launch a ‘Jaadu Ki Jhappi’ movement, one hug at a time! Adding to the scale of the campaign will be an interesting and thought-provoking panel discussion with eminent panellists from different walks of life discussing self-love and the role of parents and educators in cultivating a sense of self-worth in children.