Nickelodeon (Nick) has always created a fun-filled environment for kids. Continuing to engage young viewers, the kids broadcaster has launched a new campaign #YogaSeHiHoga marking the occasion of International Yoga Day.
The campaign features kids’ favourite Nicktoons like Motu Patlu, Doggy Don, Rudra, Spongebob and many others encouraging and teaching kids to practice yoga to stay physically and mentally healthy.
Nick has released a host of quirky videos and astons on-air all its franchise channels- Nick, Sonic, Nick Jr and Nick HD+, as well as on its digital verticals and social media handles.
The videos aim to have creative communication with kids through Nicktoons performing various ‘yoga asanas’ in the most adorable manner. One can see Motu doing the Tadasana to Spongebob doing the Vrikshasana, encouraging kids to do the same and share their pictures or videos.
The campaign also has a social media challenge where kids can participate by sending Nick their pictures/videos of doing yoga and stand a chance to get featured on the channel. Nick has shared the participation link on its official Instagram page.
Commending the initiative, Ministry of AYUSH joint secretary P.N. Ranjit Kumar said, “As the world goes through tough times, TV channels have a special responsibility to the society. They are the ones who are constantly in touch with the people, and engaging with their thoughts, and hence they have the opportunity to usher in optimism. The Ministry of AYUSH is glad that Nickelodeon is packing Yoga into their content since the current health emergency is the right time to highlight Yoga in view of its rewards in the form of immunity enhancement and stress relief.”
The #YogaSeHiHoga challenge aims at encouraging kids to imbibe yoga in their daily routine which would help them stay fit physically as well as mentally. The best entries would get featured on the channel. To reach out to as many kids as possible, Nick has also collaborated with an influencer community on facebook which will have interactive Yoga sessions planned with key mommy bloggers. The channel said that with the endearing Nicktoons leading the way, thousands of entries from young fans have already poured in!
Last year, the campaign #YogaSeHiHoga saw Motu and Patlu perform yoga with Prime Minister Narendra Modi along with 40,000 people at Prabhat Tara Ground to promote the importance of healthy living. The brand also partnered with Mumbai’s biggest Yoga event – ‘Yoga by the Bay’ which was attended by over 10,000 ‘yogis’ with Nicktoons Shiva and Rudra in attendance.
To strengthen the campaign, Nick has also brought on board child celebrities such as Ruhanika Dhawan, Aakriti Sharma, Myra Singh Gill, to name a few, to come forward and participate in the challenge and further extend support to the initiative.
The franchise is extensively promoting the campaign on-air and on digital with promos and through an array of activities to drive awareness on the importance of Yoga.
