Studio 100 International’s Mia and Me YouTube channel has crossed one million subscribers, receiving the Gold Creator Award from YouTube.
The series Mia and Me blends live-action and animation to tell the adventures of Mia in the magical world of Centopia. In Brazil, the series is aired on TV Cultura, which is set to air the latest, fourth season of the series in 2024.
Studio 100 International marketing director Peter Kleinschmidt said that their collaboration with TV Cultura and their local licence agent Lotus Global Marketing was instrumental in achieving this success. “We look forward to bringing more of Mia’s adventures to our fans and expanding the brand’s presence in the market,” he added.
The Mia and Me YouTube channel offers episodes, clips and content from the brand, also featuring a portal to Centopia – a fairytale realm within the franchise’s universe.