Mattel has promoted PJ Lewis to senior vice president, global head of Action Figures and Fisher-Price Entertainment. His expanded role as Action Figures and Fisher-Price Entertainment executive lead includes management of Action Figures, Plush and Preschool Entertainment, inclusive of Barney and Imaginext.
The announcement was made by Mattel executive vice president and chief brand officer, Lisa McKnight to whom Lewis reports.
“Throughout his 18 years at Mattel, PJ has demonstrated strong leadership, with a proven track record for delivering results,” said McKnight. “I look forward to PJ’s visionary expertise that will continue to support Mattel’s ongoing evolution, bolster innovation, amplify creativity, and leverage synergies across these categories.”
During his career at Mattel, Lewis has created the strategy for consumer products franchises such as leading the Monster High global franchise from US$400 million to over a US$1 billion in retail sales and forging industry partnerships which include Disney-Pixar, WWE, Universal, and more. He has spearheaded the global Action Figure and Plush portfolios which include products from Masters of the Universe and Jurassic World, as well as driving the action figure business to a record high in 2022. Lewis has led several firsts throughout his time at Mattel including winning the licences to launch businesses on WWE, Minecraft and the rights to the TOTY award-winning launch of Grogu ‘Baby Yoda’ on behalf of Lucasfilm, the number one Plush release in Mattel history.
“It is an honour to take on this expanded role at Mattel,” said Lewis. “I am excited to build upon the incredible legacy of these brands, and I look forward to continuing to work with the team to deliver engaging products and content for families worldwide.”
Prior to this role, Lewis served the company through various capacities, including leading the games category team, in the North America marketing organisation and in corporate development.
Prior to Mattel, Lewis worked in the strategic planning group for Fox Filmed Entertainment and started his career in finance in New York. Lewis is a proud board member of the Mattel Children’s Foundation and serves on the Corporate Partnerships Council of Save the Children representing Mattel. Lewis has an MBA from the University of Southern California and a BA in History from the University of Pennsylvania.