What better for kids than interesting cartoons designed exclusively for them? And that too, their perennial favourites from times immemorial? The kids of all ages will be thrilled to note that their favourite stories of LOTPOT Magazine are now available for a great viewing experience on ZEE5 as Bal Kahani.
While the summer vacations are on and also the coronavirus pandemic has restricted kids from enjoying or walking around in the parks and other public places, no wonder kids get bored easily. Hence content creators, channels and streaming platforms are coming up with ways to make kids engrossed by the cartoons especially with those which teach them a lot besides entertaining them.
Commenting on this partnership, ZEE5 India programming head Aparna Acharekar said, “With ZEE5 Kids, our primary objective is to serve bespoke kids content in various languages and across a spectrum of devices in a safe and secured environment. We are excited to join hands with Lotpot, India’s #1 Kids Magazine to bring clean, healthy and quality content in the shape of Bal Kahani. With our new offering, we want kids and parents at large to have #Non-stop Batch Fun and we are certain that this partnership will enable us to do that in many ways than one.”
The kids tales of Lotpot as well as the moral fables will set out to take the kids on a whirlwind tour of jungles, animal and nature with kids favourite cartoon characters like Sher Khan, the King of the Jungle, Haathi Dada, Tortoise Cheeku, Fox Meenu, Cow Bhuro, Monkey Latkoo and Crocodile Chachu. The animation series includes 40 videos of two to three minutes each which would let kids enjoy a total of 80-110 minutes viewing time.
Noted LOTPOT editor-in-chief P.K Bajaj, “Lotpot is a 50 year old brand and associating it with ZEE5 is one of a kind. The videos have come out in great quality and I think it’s a lovely experience not just for kids but for everyone to watch these videos on ZEE5.”
LOTPOT publisher Aman Bajaj stated, “Our characters from Lotpot have been always kid’s favourite, be it Motu Patlu which is on air since 2012 or Sheikh Chilli & Friendz which is on air since 2016 and now, the Lotpot moral stories and Bal Kahani would be of same impact to our audiences, hopefully. We have a lot more characters from Lotpot magazine which are still in pipeline and we are trying our best to get them on-air as soon as possible.
The speciality of the digital OTT platforms is that the content on display there can be watched at any time and at any place. As part of these efforts, infotainment videos from Lotpot can be now watched and enjoyed on ZEE5.
LOTPOT CEO Shekhar Chopra further added, “Our magazine not only connects with kids but their parents who have grown reading it. We couldn’t have asked for a more suitable partner than ZEE5 to present our content Digitally. We look forward to jointly producing clean, healthy and quality kids content with ZEE5.”
