Electronic Arts strikes a three-game deal with Marvel

Electronic Arts Inc. will develop three video games inspired by Marvel comic book characters after forging a deal that gives the company access to the most popular entertainment franchise in the world.

The first game EA is making is based on Iron Man, a billionaire inventor and superhero who was the subject of one of the first hit Marvel movies, it was announced in September. The Redwood City, California-based developer plans to create a single-player action-adventure game for PCs and consoles that features an original story based on Iron Man’s history. 

Marvel games could bring in gaming customers who haven’t been drawn to other popular EA titles, like the FIFA soccer franchise, according to the company’s COO Laura Miele. The comic book brand, which is owned by Walt Disney Co., underpins the Marvel Cinematic Universe, an interconnected web of movies that have grossed billions of dollars at the box office.

EA has also partnered with Disney’s Lucasfilm to make games set in the world of Star Wars, such as Star Wars: Battlefront and Star Wars: Jedi Fallen Order. That could serve as a model for EA’s relationship with Marvel, which has licensed its characters to several different video game publishers over the last few years.

“We have an intentional, deliberate strategy to have a balanced portfolio,” Miele said. “There will be Marvel fans who don’t play other EA games. That’s been true with Star Wars.”

The Iron Man game is being developed by Motive Studio, a Montreal-based unit of EA.