Dream Theatre, India’s foremost Brand Management and Licensing representation company, has secured the official licensing and merchandising representation in India and South Asia for SYBO Games’ SUBSURF consumer and lifestyle brand, based on Subway Surfers, the world’s most downloaded endless runner mobile game.
As a representing agent, Dream Theatre will establish and grow the licensing business in India and South Asia. Dream Theatre founder and CEO Jiggy George said, “Subway Surfers extraordinary and long-standing popularity makes it a solid licensing proposition in India, the no. 1 growth market in the world. With the growth of licensing content from the digital world, we are very excited to work with the market leaders to establish and grow the licensing business for Subway Surfers in India. The licensing business will aim to leverage and echo the infectious energy of the brand in the products and services that we will bring to our fans in India.”
The first game to reach one billion downloads on Google Play, Subway Surfers crossed the 2.5 billion downloads worldwide mark earlier this year. In India, the game itself has 262 million downloads to date, making the region the largest market for Subway Surfers in the world. More than just a game, Subway Surfer is a lifestyle and entertainment franchise, which includes Subway Surfers: The Animated Series, a short-form series that notched over 110 million views on YouTube since its June 2018 launch.
“Dream Theatre is an ideal partner to grow the SUBSURF licensing business in India and South Asia. We’re confident that Dream Theatre understands the brand’s audience and values, and as such will deliver the spot-on consumer merchandise and experiences Subway Surfers fans desire,” said SYBO Games chief commercial officer Naz Amarchi-Cuevas.