Disney+Hotstar has teamed up with Airtel, as a result of which, the telco has come up with a new prepaid data pack which gives the user a subscription to one year of Disney+Hotstar VIP.
This partnership accelerates adoption of the video subscription category in the country, by solving two of the key challenges: evolving digital payment infrastructure and prevalence of cash as a payment option.
A prepaid recharge plan of Rs 401 comes bundled with the OTT platform’s subscription and also offers 3GB of high-speed data access for 28 days. It seems to be the perfect time for Airtel to launch the plan as OTT consumption is seeing a major growth across the country due to the ongoing lockdown.
Commenting on this, Bharti Airtel chief marketing officer Shashwat Sharma said, “On our Airtel Thanks platform, we have been bringing the best of partner services for our customers. We are delighted to add this collaboration with Disney+Hotstar for our Airtel Thanks users. Partnerships such as these are key to unlock the massive potential of India’s digital ecosystem and drive OTT adoption even in smaller towns and villages. At Airtel, we will continue to bring to market industry leading innovations that deliver a differentiated experience to our customers.”
Airtel customers who buy the pack will now be able to watch everything including shows, movies, and kids content from Disney, exclusive Hotstar Specials and live sports, that Disney+Hotstar VIP has to offer.
Disney+ debuted in India on 3 April 2020 in conjunction with Hotstar, upgrading the latter to Disney+Hotstar with a fresh new look and enhanced user interface. The service already boasts of eight million subscribers, as Walt Disney Direct-to-Consumer and international chairman Kevin Mayer shared earlier this month.
Speaking of the partnership, Hotstar EVP and subscriptions head Prabh Simran Singh added, “Our philosophy is to bring World’s best entertainment to every Indian, and we are thrilled to collaborate with Airtel to make Disney+Hotstar VIP accessible to their users across the country. Disney+ Hotstar VIP is now available to Airtel prepaid users via Airtel retail stores and through the Airtel thanks app. This collaboration will provide users a convenient and easy way to subscribe to our service.”