Minto and Appxplore (iCandy) are set to run a collaborative event that brings Usagyuuun to the mobile game Claw Stars.
Minto is a leader in character IPs with over six billion downloads worldwide, with this latest crossover with the social game Claw Stars standing out as their first ever game collaboration for one of its leading IPs Usagyuuun. Claw Stars is an award-winning mobile game developed by Appxplore (iCandy) that combines the claw machine concept with the fun of collectibles into a social multiplayer game that is enjoyed by millions.
With games that have garnered over 40 million downloads, Appxplore’s experience in game development synergises perfectly with the presence of Usagyuuun, which has over 570 million downloads globally. The highlight of this collaboration will be the inclusion of the Usagyuuun character within the game. Players will be able to navigate their way across planets in the game’s, playing as the character, with their friends. To further leverage the nature of the IP, Claw Stars will also be introducing a set of the character’s stickers that players will be able to use in their multiplayer Squadron chat.
Appxplore COO Lim Jenn Yu who heads the development of Claw Stars, said that he has always seen the greater potential of the IP through collaboration and merchandising. “We believe this crossover will be able to increase our retention and download volume by at least 20 per cent. We foresee huge fan interaction with this crossover event that will spur further expansion and growth of the fanbase. I believe this is just the first step towards more long-term collaborations with Minto and possibly introducing new IPs across our games,” Yu said.
The crossover event is set to come in the next few months. Meanwhile, players can get a head start by hopping into Claw Stars and making their preparations for some Usagyuuun shenanigans in space.
Claw Stars is available on both iOS and Android.
