Current senior vice president, chief content and creative officer at Turner EMEA and international kids strategy, Patricia Hidalgo has been appointed as the BBC’s new director, children’s and education. Replacing long-time director Alice Webb, who left the position in April, Hidalgo will start in the role in September.
In her new role, she will be responsible for developing and implementing the creative strategy for BBC’s kids division. She will also head up BBC’s kidsnets CBeebies and CBBC, and the pubcaster’s education department.
During her last six years at Turner, she was responsible for the production of the multiple award-winning series The Amazing World of Gumball, as well as the Emile-awarded and Bafta-nominated The Heroic Adventures of the Valiant Prince Ivandoe. In 2017 Hidalgo was honored with World Screen’s Global Kids Trendsetter award for her outstanding contribution to the kids’ media industry.
Before her time at Turner, Hidalgo worked as Disney’s VP of content and programming strategy for EMEA where she led channels in the region. Prior to that, she served as the executive director of programming for Walt Disney Television Italia, where she oversaw the channel’s programming, acquisitions and promotional efforts.