It’s the favourite time of the year for kids, and Sony YAY! plans to make it a lot more special by on boarding the most popular music artist, Badshah. The first of its kind foot tapping number by Badshah for his young fans is inspired by the kids’ beloved show, KickO and Super Speedo.
Badshah said, “Since childhood, I have been fascinated by superheroes and animated characters and always wanted to be one like them. When Sony YAY! approached me for the song, I was impressed with the variety of home grown content they have created. The song gave me an opportunity to revisit my childhood with one of the coolest kid around, KickO! I was excited from the beginning. I am sure that KickO’s style and our camaraderie will be a delightful offering for our young fans. I would like to thank Sony YAY! for the opportunity to compose a song for kids and team me up with KickO.”
KickO and Super Speedo is one of the most loved show on the channel and kids are totally in love with the lead character, KickO! Right from his slick-styled hair to his watch and his supercar, Super Speedo, kids are in awe of him. Given the adulation KickO enjoys, it comes as no surprise that the lead B-town rapper, Badshah who is equally loved by the kids has been roped in for the catchy number. The pair compliments each other with their cool camaraderie in the song GoKicko.
Sung in the trademark Badshah style, kids will see KickO and Badshah sway to peppy beats and perform the trademark #GoKicko hook-step.
By signing Badshah, Sony YAY! plans to increase the fervor and excitement for kids this summer. Along with the song, the channel will also be launching brand new episodes and for the first time the kids can relish four new KickO and Super Speedo movies.
Sony YAY! head- programming Ronojoy Chakraborty mentioned, “At Sony YAY! our endeavour has always been to offer something fresh for kids, which paved the way for our channel being one of the highest on time spent. We all are well aware of how much kids love KickO, for his swag and style, and who better than Badshah to take this cool- quotient a cut above. When we asked kids about their favourite music artist, Badshah was the unanimous choice. The new song is catchy and will give kids another reason to tap their feet.”
While Sony YAY! already enjoys a leadership position in HSM, the channel will continue to consolidate its position through engagement on TV and beyond. On mobile device, kids will get to play KickO themselves while they combat deadly villains and play the KickO and Super Speedo game. KickO will be meeting his young fans and shake a leg with them on his tour across 10 cities in India. With a 124 city van engagement plan, the superhero will greet kids in even the deepest parts of the country.
