Pune-based esports solutions and production company AA Gaming launched gaming and esports platform AA Play to offer gamers’ communities the opportunity to participate in esports tournaments, digital commerce and more.
The platform has been designed from the ground up by a team of industry veterans, by analysing the needs of hardcore and mid-core skill-based gamers. With its unique features, it can redefine how players interact with games, fellow gamers, and the larger ecosystem in India. At its launch, the application will support tournaments and communities with a digital marketplace set to arrive later.
The app’s key features include:
- Tournaments: Gamers will be able to participate in skill-based competitions for free with the chance to win big. AA Play will constantly have esports competitions across a plethora of titles, for aspiring esports athletes.
- E-commerce: The app will include a dedicated marketplace for players to purchase gaming merchandise. With the inclusion of a secure and user-friendly digital wallet, gamers will be able to purchase in-game items for their favourite titles.
- Community building: Gamers can form or join communities, enabling them to interact with like-minded individuals, organise meetups, and enhance their gaming journey through collaboration and shared experiences.
AA Gaming founder and CEO Akash Dhangar said, “With AA Play, we are gearing up to revolutionise the gaming experience, bringing everything a gamer needs—competing, connecting, and shopping—into one exciting platform! As India’s gaming industry explodes, we’re thrilled to be at the forefront, offering a one-stop solution that puts the power in players’ hands. In the past, we focused on third-party and white-label B2B services, but this app marks a bold turning point. We’re making a giant leap towards a direct-to-consumer model, opening up incredible opportunities for innovation and new revenue streams. This is our vision for a super app that unites all things gaming in one place.”
India’s video game industry is one of the fastest-growing in the world, projected to reach a value of $1.4 billion by 2028, with a compound annual growth rate (CAGR) of 11.1 per cent, according to a report by Niko Partners. By that time, India is also expected to surpass China in the number of gamers, adding 277 million new players for a total of 730.7 million.
