Winzo is collaborating with the Open Network for Digital Commerce (ONDC) to democratise access to digital commerce and fostering transparent and fair market access. This collaboration will leverage Winzo’s user base of over 175 million users, primarily accessing the internet in regional languages.
Winzo partners with third-party developers to host games on its app, providing users with personalised multiplayer gameplay experiences in 12 languages. The platform’s users primarily hail from Tier II-V cities of India, characterised by high-frequency, low-value transactions or microtransactions, facilitating over four billion micro-transactions per month across a portfolio of 100 plus games.
Winzo will offer ONDC an opportunity to help digital businesses enhance revenue generation and reach a broader market. ONDC, which encompasses a network for grocery and food delivery, mobility, fashion, agri-products, and health and wellness, will list its services on the Winzo store.
“We’re super excited and delighted in welcoming Winzo to the ONDC network to advance our mission of empowering local homegrown start-ups,” said ONDC CEO T Koshy. “Together, we aim to revolutionise the digital commerce industry, fostering a vibrant ecosystem where Indian talent and innovation takes centre stage. Our collaboration will help the growth of local commerce and showcase the immense potential of India’s digital landscape.”
“Our aim is to onboard diverse businesses and establish a public digital infrastructure akin to UPI, uniquely crafted for India. We’re thrilled to see Winzo seamlessly integrated into this network, opening new avenues for engagement and innovation. Partnering with Winzo will enable ONDC to reach a wider user base, even in the remotest parts of the country, and create awareness about its importance in the rapidly growing tech-enabled commerce in Bharat. This will prove to be a massive push for adopting ONDC,” said DPIIT joint secretary Sanjeev Singh.
“In the digital age, democratising innovation is key to unlocking the potential of tomorrow’s entrepreneurs. With the integration of Winzo and ONDC, we envision a future where many more Winzos will emerge and innovate on top of this fertile layer of digital commerce that’s being built today through this partnership,” said Winzo co-founder Paavan Nanda.
In line with the government’s mission of Atmanirbhar Bharat, Winzo is also featured on mSeva, the government-owned mobile app store, further solidifying its commitment to supporting India’s digital transformation journey.