India’s Nodwin Gaming has partnered with Singapore-based Global Esports Federation (GEF) to expand its global events portfolio for emerging markets across south and central Asia, Africa, the middle east, and parts of southeast Asia.
GEF brings esports athletes, players and industry leaders together. Established in 2019, the organisation has over 155 member federations, and stages international and continental events throughout the year.
With partnerships with industry giants and a track record of organising gaming events and lifestyle festivals, Nodwin has now acquired exclusive rights to create and market GEF-licensed esports events in more than 20 countries such as India, Pakistan, Uzbekistan, Kazakhstan, UAE (Dubai), Bahrain, Jordan, Thailand, Vietnam, in addition to the continent of Africa. As a PMC (portfolio management company), Nodwin Gaming also secures non-exclusive rights to host GEF-licensed events globally, which paves the way for collaborations amongst the company’s subsidiaries and strategic partners worldwide.
Nodwin gaming co-founder and managing director Akshat Rathee said, “The world of esports is evolving towards true global celebration of esports titles across the world. GEF truly epitomises the hopes and aspirations of all the developing world markets that Nodwin seeks to develop. We believe our partnership with GEF will bring the best of esports opportunities to the youth of the emerging world.”
GEF chief operating officer Mario Cilenti said, “We are thrilled to have Nodwin Gaming on board as our Portfolio Management Company for the South Asia, Central Asia, and Africa markets. Their capabilities and extensive experience make them ideal partners to advance the Global Esports Federation’s mission and further engage with esports communities across key growth regions.”
Nodwin Gaming’s recent acquisition of the Turkey-based Ninja Gaming readies the company for endeavours in Turkey, the middle east, and North Africa, while its Singapore-based experiential marketing powerhouse Branded focuses on the Asia Pacific region. With its equity investment earlier this year into Freaks 4U Gaming, a full-service gaming and esports agency in Germany, Nodwin will tap into potential opportunities in developing GEF-licensed events in non-exclusive regions through the agency’s European as well as endemic and non-endemic network.