Meta, the parent company of Facebook and WhatsApp, on 23 August updated its WhatsApp Business messaging policy. Now, companies in regulated sectors like online real money skill gaming companies can use the WhatsApp Business platform to send promotional messages to users in India.
All India Gaming Federation CEO Roland Landers said, “AIGF welcomes Meta’s decision to allow real money skill gaming businesses to utilise the WhatsApp Business platform for promotional messaging. This move marks a significant step forward for the online gaming industry, particularly for MSMEs, who will benefit immensely from the enhanced reach and engagement this platform provides. By enabling direct communication with a broader audience, Meta is paving the way for growth and innovation within the sector. Further, the policy disallows illegal gambling platforms from using the services which is an essential step in promoting user safety, which the AIGF has been rigorously advocating over the last decade. “
“We are encouraged by this development and look forward to continued collaboration with Meta to explore further opportunities across all their platforms, ensuring a robust and thriving gaming ecosystem in India.”
