Krafton India, in collaboration with ZeptoLab, has launched multiplayer PvP shooter game Bullet Echo India. Soft-launched on 4 April, the tactical top-down shooter game, players team up, strategise, and fight to be the last team standing, like in a battle royale.
The game features four Indian-themed skins for heroes, Maharani Sparkle, Dancer Mirage and Raja Slayer which include elements of Indian culture and history. In collaboration with Krafton’s BGMI, the hero Stalker receives a BGMI skin, blending in elements from the massively popular battle royale title into the Bullet Echo universe.
Krafton incubator program head and Bullet Echo India lead Anuj Sahani said, “We are thrilled by the response to Bullet Echo India since its soft launch earlier this month; the positive response from players and the rankings are a testament to Krafton’s deep understanding of Indian gamers’ preferences. This game represents a breakthrough, not only for its innovative gameplay but also for the significant contribution of women developers on our team. Their talent and dedication have truly set a new standard in the industry.”
Krafton has also collaborated with Indian esports organisation S8UL for the launch of the game. Under this collaboration, S8UL creators including gaming influencers Mortal, Scout, Regaltos, Snax, JokerKiHaveli, PayalGaming, KaashPlays, and others will create content for their YouTube audiences during the official launch of the game. This partnership will enable Krafton to leverage the fanbase of the organisation’s popular creators to attract users. S8UL and Krafton have previously collaborated for the launch of ‘Road to Valor : Empires’ last year.
S8UL co-founder Lokesh Jain aka 8Bit Goldy expressed, “With Ktafton’s expertise and our deep understanding of the Indian gaming community, we are confident that Bullet Echo India will excite players across the country. I also look forward to it opening new avenues for esports athletes trying to make a mark in the competitive landscape.”
S8UL CEO Animesh Agarwal said, “With our engagement for new games like Bullet Echo, we aim to further elevate the gaming experience and bring innovative entertainment to gamers across the country.”
The makers plan to announce updates and events around the game in the coming months.