DeAPlaneta Entertainment has appointed Jimena Tormo as the new head of its Gaming & Interactive division. In this role, Tormo will be in charge of defining the strategies, creative proposals and business models of this division, which is dedicated to developing and distributing interactive family content.
Born in Venezuela and based in Barcelona since 2015, Tormo is a technology creative specialising in immersive content. She has worked at the company Visyon of Grup Mediapro and as a freelance creative director and technology consultant for various agencies and companies. She has taught at the European Institute of Design (IED), The Valley Business School and the Barcelona School of Creativity. In addition, until December 2023 she was Creators+ Program Lead for Metacampus, an educational hub focused on contributing to the technological transition of professionals from different sectors in the new digital era. She is also the co-founder of the Metaversadas podcast, a Spanish reference space on the dissemination of content on emerging technologies.
On this appointment, she stated, “I am ready and very excited about this new professional chapter, which offers me the possibility of expanding my field of action beyond the creative-technological sphere. It is a challenge that motivates me deeply, as it is not enough to produce impactful products and narratives that grow our IPs in the world of gaming and immersive experiences, we must ensure that they are highly profitable and that they build communities of passionate and engaged fans.”
DeAPlaneta kids & family chief brand officer Diego Ibáñez Belaustegui added, “Gaming and interactive applications provide IPs with greater immersive capabilities and expanded storytelling, and also allow us to reach a wider audience. Jimena will bring us a substantial improvement in the way our IPs are designed, helping us to create interactive tools for our existing properties.”
In addition to Tormo, the configuration of the new Gaming & IPs unit is completed with Marta Freixas as gaming and Web3 specialist, and Francisco Asensi Viana as advisor to the department.
