EVOS Esports, the esports organisation in Southeast Asia, has announced a collaboration with global sports apparel, PUMA. The collaboration includes an exclusive co-branded EVOS Esports PUMA tracksuit and the activation by bundling both virtual and physical items together.
PUMA Malaysia Country Manager Steven Tan said, “We are thrilled to work with EVOS Esports on this product partnership. Working with EVOS Esports is a great way of how regional PUMA teams can engage with esports and gaming meaningfully on a local level. Through this product partnership with EVOS Esports, we believe that PUMA will continue to lead the way in popularizing the growth of this industry.”
EVOS Esports’ professional esports athletes and gaming talents based in Malaysia will be decked out in the co-branded tracksuit and lifestyle clothing range.
Furthermore, EVOS Esports will be rolling out upcoming promotional campaigns and cross-collaboration initiatives, giving exposure to the PUMA brand targeting the esports audience, with exciting fan engagement activations to be executed in stages, including an exclusive in-app banner inside the Mobile Legends: Bang Bang game itself.
Fans who purchase the co-branded tracksuit will be given a special code to redeem an exclusive in-game virtual item, consisting of the EVOS Battle Emote in Mobile Legends: Bang Bang. The EVOS Battle Emote is specially produced by Moonton, the game developer and publisher of Mobile Legends: Bang Bang.
EVOS Esports chief executive officer Ivan Yeo added, “We’re excited to collaborate with a global brand like PUMA, who truly understands the value in connecting with the younger generation via esports. We look forward to a meaningful collaboration together and deepening the brand love and creating greater awareness on PUMA with the discerning esports audience.”