VlogBox, a global CTV/OTT app development, advertising, and monetization platform for content creators and publishers, has announced a new cooperation agreement with Viral Talent, a UK-based talent agency that works with leading influencers and brands to deliver highly efficient international campaigns.
This includes the creation of dedicated CTV channels on Roku, Amazon Fire, and Android TV, each for two of Viral Talent’s leading vloggers Emily Tube and Toys and Fun Sisters as well as adding their content to Yeet! Kids TV, a channel-aggregator streaming the best kids’ content from VlogBox’s library.
Viral Talent views its co-operation with VlogBox as an excellent opportunity to test new placements for their customers and expect an increase in ad monetisation of the chosen channels.
Viral Talent digital marketing manager Chloe Lintott said, “We’re happy to start working with VlogBox as we realise CTV has become an innovative social media platform for vloggers, and it’s time to test the water and become pioneers while it’s still innovative, not the new norm.”
VlogBox in turn is always glad to add more quality video content to its media house and highlight how talent agencies can benefit from new placement to the extent that companies will recognise it as a must-have medium.
VlogBox CEO Nikita Platonenko said, “Vlogging on CTV is a logical course of events. Always remember that cross-channel marketing and presence is the maximally efficient strategy for a personal or company brand. Therefore, influencers today are one of the fastest developing verticals on Connected TV, especially when it comes to kids’ content. I believe that the collaboration with Viral Talent is a dynamic step forward from which both companies stand to benefit considerably.”
