Earlier in November, Toonz Media Group CEO P.Jayakumar had told AnimationXpress about their plan to launch two kids applications – an OTT platform and another educational app for kids. Today, they have finally launched their new OTT platform for kids and family entertainment called ‘MyToonz’. Toonz has tied up with multiple app stores, telecos, OTTs and connected TV companies around the world to make MyToonz available for consumers across platforms. The MyToonz app is now available on iOS, Android and Android TV play stores, as well as the Roku Video-on-Demand platform, Apple TV and Amazon Fire TV.
Toonz has also inked a deal with telecommunication giant Airtel in India to integrate MyToonz on their app store. Airtel subscribers in India will be able to access the MyToonz digital library using the Airtel Xstream app. Besides this, the animation major has tied up with mobile tech services company U2opia Mobile to integrate MyToonz on various telco platforms in Latin America, Africa and Asia.
“MyToonz will be a space where the whole family can come together to enjoy world-class content. We have envisaged MyToonz as the go-to destination for kids to watch safe, fun and nutritious content, which will be available in multiple global languages. All MyToonz programming is compliant with international safety standards for child viewing. We have also given a conscious thrust to co-viewing, to encourage families to watch and enjoy together,” said P. Jayakumar.
A first-of-its-kind exclusive kids OTT platform to be launched by an Indian entertainment company, MyToonz originates from the compelling need to create a safe and engaging entertainment destination for kids and families in the digital landscape.
Wynk chief product and technology officer Sudipta Banerjee said, “Kids are emerging as the fastest growing audiences in the OTT ecosystem, it only becomes imperative that we have content that is highly engaging juxtaposed with safety and education on Airtel Xstream. Our partnership with MyToonz will help us in bringing more of such responsible content for our young audiences.”
U2opia Mobile co-founder and managing director Sumesh Menon said, “We are excited to partner with Toonz Media Group to take their unique genre of universal animation content, My Toonz, to our global telecom partners. At U2opia Mobile, we aim to drive great value to our customers through bundling and other creative distribution opportunities.”
Toonz Media Network, the digital division of the company, already has a formidable digital presence with a bouquet of 18 YouTube channels, 15 million+ subscribers & 350 million+ viewership per month on YouTube alone. Besides this, the division is also live on multiple Video-on-Demand (VoD) platforms as well as the platforms of various Smart TVs & Telcos.
With MyToonz, the company seeks to take its impressive catalogue of premium content, including international co-productions with the top studios and production houses in the world, to kids and families across the globe.
The MyToonz library will launch with over 1500 half hours of content, with new content being added every week. The library includes movies and episodic content across different genres. Besides English, there are dedicated playlists in Spanish, Russian and Hindi languages. The content on the platform has been categorized to be targeted at preschoolers, upper preschoolers and early teens. The programming is also carefully curated to provide quality entertainment to kids and families through fun, educational, safe, non-violent and environmentally sensitive content that celebrates diversity. The MyToonz library can also be accessed online over its website.