At a fun-filled event organized by kids` channels, Cartoon Network and POGO at City Park, Bandra-Kurla Complex, Mumbai on Sunday, 29th October, 2006, city kids got a fantastic opportunity to meet and spend time with their favorite toon stars. The kids were completely captivated by the entertaining dance performances by Johnny Bravo, Noddy, Dexter, Dee Dee, Popeye and Scooby Doo.
Aimed to engage viewers in activities beyond the scope of television the “Cartoon Network and POGO Fun Day Out” event organized by the Network, turned out be a grand affair. The adorable cartoon characters rendered a local flavor to the event as they danced to foot-tapping tunes. The crowd not only cheered the performing toon stars but also matched steps with them.
In addition, there were loads of entertaining games organized for the entire family. Interesting on-stage games such as “Dance Like Noddy” and “POGO Trivia” tested the skills and knowledge of not only the children, but also the elders. Kids also enjoyed playing the special Cartoon Network and POGO games, organised beyond the stage. These games included puzzles like “Back Where They Belong”, “Knock Down The Villain”, “Play Smarter”, “Tiny TV Play Area”, “Beyblade” and “M.A.D Fan Club” based around the hit show on POGO – Music, Art and Dance (M.A.D). The “M.A.D Fan Club” included a huge canvas on which kids scribbled and drew their messages.
The gala day came to an end with all the toons performing together on popular chartbuster songs. Twenty lucky kids bagged the fabulous opportunity to shake hands with beloved Bob the Builder, Scooby and Noddy. Winners of the various games were given exclusive Cartoon Network and POGO goodies as prizes.
Talking about the event to animationxpress.com, Monica Tata, Vice President, Advertising Sales and Networks, India & South Asia for Turner International India said, “`Fun Day Out with Cartoon Network and POGO` is a multi-city event that we organise for consumers. Till now we have taken this event to Chennai, Bangalore and Mumbai in India. Our holistic 360-degree approach that provides multiple-touch points to consumers has enabled us to be available across various levels – namely, print, on air, on-line, on-ground, consumer products, theme parks, CDs, books and other platforms. The idea is to move beyond the scope of television alone and provide a touch-and-feel experience of our brands to consumers, with an aim to provide a destination that is safe, enjoyable, fun and memorable.”
