Viacom18’s fast growing and fun learning platform for children, VOOT Kids, has inked a deal with Green Gold Animation for digital exclusive 21-movies centering around Chhota Bheem to provide entertainment and access to young viewers to their most loved character.
The official announcement comes after Green Gold Animation founder and CEO Rajiv Chilaka revealed this news to Animation Xpress on 30 January. This deal further expands the reach of one of the most popular animated IPs on digital platforms.
Debuting exclusively on the platform, The VOOT Kids Moviethon – Bheem special is an endeavour to bring Bheem and his fans a step closer than before. With 21 digital exclusive movies now available, the association with Green Gold Animation will further add depth to the app’s diverse content slate. The biggest blockbuster Bheem in the City will showcase Bheem in a new look, in a new city with a new adventure along with 20 other hits from the toon space. Every story is full of ‘masti’ and ‘acchai’, and Bheem’s endearing and empathetic quality along with good values that kids sublimely imbibe is what the platform stands true to.
Speaking about the deal, VOOT Kids content head Ashutosh Parekh said, “At VOOT Kids, our endeavor has always been to create a content driven platform that brings forth the best of fun and learn components, which is salient to every child’s screen time journey. With over 200 characters across our diverse and expansive content library, we aim at creating a wholesome experience for our young viewers to enjoy their favourites at their will. From our launch, Bheem continues to trend in top characters, making it a strong, stable and lovable character that works well with our young users and their parents. Bheem has an international appeal with Indian sentiment at the heart of every story, making it one of the most watched and searched for toons on the app. This is definitely one of the biggest content driven initiatives in the kids digital space ever, and we are excited and hopeful that our digital exclusive 21-movie partnership will bring so many different avatars of Bheem and significantly add diversity to our content slate. We will continue to invest in creative storytelling that our users will cherish”.
VOOT Kids has been catering to the digitally native kids’ ecosystem through diverse and multi-genre content offerings across ‘Watch, Read, Listen & Play’ segments. With a focus on providing the best mix of entertainment and fun learning, VOOT Kids boasts the highest time spent per viewer in the category and is accredited by the Early Childhood Association (ECA). The platform has also been partnering with iconic brands to fortify its rich content library.
With handpicked toons that drive fandom, VOOT Kids’ character slate is perhaps one of the largest in the world amongst the kids’ digital genre. From international premium animated legends to home-grown desi super heroes, VOOT Kids has become a one-stop destination of the best characters that kids love. Witnessing high traction from metros as well as small cities has made Chhota Bheem one of the few toons that has an international appeal with Indian sentiments.
Commenting on the partnership, Chilaka added, “Bheem, as a character, has evolved over the last decade more than any other IP, with a worldwide fan following. Our endeavor at Green Gold has always been to widen the franchise’s appeal and fan base, thus leading us to collaborate with India’s most inclusive kids’ platform VOOT Kids, with multi format offerings that makes it truly unique. Voot Kid’s content team’s global benchmarks for engagement and curation convinced us that the platform would be the perfect digital home for our characters and fans to build a deeper bond. The scale and the nature of this content partnership got us excited, given it is one of a kind that the kids entertainment genre has seen till date. The launch of 21 movies around Chhota Bheem, latest and the biggest titles as digital exclusive on VOOT Kids underlines the platform’s commitment to keep their little consumers happy. As a committed parent who subscribes to VOOT Kids for my children, it has successfully created a safer environment for kids to enjoy their favorite characters. These kinds of initiatives rewrite the rules of disruptive content strategy as we are thrilled to be a part of it.”
With a mission to make screen time meaningful for kids, VOOT Kids, has struck a balance between fun learning and entertainment. VOOT Kids will stream all possible avatars of Bheem together – from the 3D version of Super Bheem, the classic 2D avatar of Chhota Bheem, the fun filled short format stories as Chatpat Bheem, the action oriented slant that comes with the Chhota Bheem Kungfu Dhamaka storylines and more, the platform will further enrich their content slate to deliver a holistic experience to its viewers.
Besides VOOT Kids, Chhota Bheem and content centering around him will also be available on other OTT platforms and Chilaka told ANX that they’re producing more half-hour episodes of the animated IP to be broadcast soon.