Sony YAY!’s latest and biggest offering of 2021 – Taarak Mehta Kka Chhota Chashmah has been ruling the hearts and screens across the country. The first and only animated version of India’s longest running sitcom, Taarak Mehta Ka Ulta Chashmah, secured top five spots on the BARC rating charts, making it the most loved show across the kids’ genre this year.
The success ratings of the show are a testament to the increasing demand for fresh, innovative, and light-hearted content. The kids channel stood out by cementing all the top five slots in HSM Urban for Week 16’21, 2-14, NCCS ABC. Apart from that, the animated series is the top rated show for the year 2021, across all kids’ genre. The overwhelming appreciation for the show cemented its position as the slot leader in both original and repeat time bands across the kids entertainment genre, garnering an impressive 16.5 per cent slot share growth in the original time band and a growth of 9.7 per cent slot share in the repeat time band. Moreover, the marquee property led to a growth of 22.5 GRP for Sony YAY! which has translated into 27 per cent viewership share of the category for original slot, and the repeat slot has a 19 per cent share of the category in HSM Urban.
In addition to that, the young audience also couldn’t get enough of some of their favourite episodes of the show like ‘Bapuji Ke Sone Ke Daat’ and ‘Kidnapping’ which received a whopping 1.72+ TVR and peaked as high as 36 per cent slot share. The channel further consolidated its leading position in key markets like Maharashtra, Gujarat, Madhya Pradesh, West Bengal and Kerala. Sony YAY!’s reach is in rank one league in the kids entertainment category.
As kids and adults continue to regale in the animated world of Gokuldham society, Sony YAY! further fortifies its commitment to create shows that are homegrown with memorable, and relatable characters and narratives.
Taarak Mehta Kka Chhota Chashmah airs on week days at 11:30 am.
