In a category-first move to adapt a TV show, Sony YAY! welcomes the famous Gokuldham society and its characters into the animated realm with its mega summer release, Taarak Mehta Kka Chhota Chashmah.
The show will bring all the fan-favourite characters of the live-action show Taarak Mehta Ka Ooltah Chashmah (authored and created by Asit Kumarr Modi) donning their animated avatars set in new stories, crazy adventures and fantastical twists. This show adds yet another unique indigenous offering to the varied content bouquet of the channel, as it continues to satiate the demand of desi content for its young fans.
Sony Pictures Networks India, Kids’ Genre business head Leena Lele Dutta commented, “Our endeavour has always been to create content that connects with our audience. This year, for our 4th anniversary we put together a show that has already established characters but with storylines that are completely fresh and have been curated for our young viewers. The idea is to extend Sony’s long standing relationship with its audiences and deliver content that’s relevant for young audiences and to connect with its characters with the bond of happiness, imagination and entertainment.”
The new animated world of Taarak Mehta Kka Chhota Chashmah is curated to reflect the fantastical imagination of kids where the narratives and characters will explore limitless possibilities of crazy adventures. The official synopsis reads: Popular character Daya, who is all set to take the comedy and energy levels a few notches higher with her gravity-defying stunts and crazy escapades. Tapu and his mischievous Sena are here to cook up a storm of funny pranks and are all set to string you along on their hilarious adventures. The comical duo of Bapuji and Jethaalal will keep the kids on the edge of their seats as they witness their epic mishaps and clashes generously sprinkled with even more drama and action. These iconic characters teamed up with the rest of the residents of Gokuldham, are building a new universe of comedy where possibilities of fantastical adventures are endless.
This animated series is in collaboration with Neela Film Productions, as the company is ramping up efforts to capitalise on its flagship brand’s popularity. Introduction of the show’s animated version.
Modi stated, “It was my vision and an old dream to create an animated series based on Taarak Mehta Ka Ooltah Chashmah’s (TMKOC) characters. Animation not only allows for larger-than-life comedy but also offers creative freedom. Close to 13 years now, Taarak Mehta Ka Ooltah Chashmah has made people laugh through relatable comedy that is enjoyed by families that watch TV together. The animated version will attempt to do just that but with more hyperbole. Neela Film Productions is in the process of reinventing itself and our immediate plan is to capitalise on our assets. Taarak Mehta Kka Chhota Chashmah (TMKCC) is our first step in this direction which will be followed by a host of other ventures including the launch of an all exclusive line of TMKCC merchandise. The series has been created keeping in mind the family audience so that the entire family can watch it together.”
The channel also plans a mega launch of the show by extending a country-wide invitation for a special virtual ‘Watch Party’ co-hosted by some of the surprise celebrity guests from the Taarak Mehta Ka Ooltah Chashmah artists on 16 April at 04:30 PM. This Watch Party will give the fans a chance to exclusively preview the first episode of Tarak Mehta Kka Chhota Chashmah before it airs on Sony YAY! The channel will also take the show on ground, to the deeper pockets of the country through 100 city canter activation, followed by mall activations across 9 cities covering the length and breadth of the country.
Modi added, “TMKKC will expand on TMKOC’s legacy and serve an even larger audience set. We want our viewers to enjoy the versatility of their favorite characters in the show through animation. We are glad to associate with Sony YAY! on this new project and it has been a pleasure working with them on the creative aspects of the show. We have so far created close to 40 episodes of TMKCC and we feel confident that fans will welcome their favorite Gokuldhaam Society’s residents in their new avatar. We promise to keep spreading positivity and happiness through wholesome family entertainment and hope that the audience will shower the same love and affection to Taarak Mehta Kka Chhota Chashmah as they have on Taarak Mehta Ka Ooltah Chashmah and enjoy watching both the shows. While Sony YAY! will telecast the episodes, Neela Film Productions will retain the Licensing, Merchandising and advertising rights for the format and its characters. The production house plans to explore the brand’s universe and the characters’ appeal with advertiser funded content, gaming and live events,”
Kids around the country will be able to watch the brand-new show from 19 April, every Monday to Friday at 11:30 AM only on Sony YAY!
