Adhering to the global fandom of the immensely loved anime franchise- Pokémon, VOOT Kids announced an exciting lineup of its programs with 21 movies and over 10,000+ minutes of Pokémon Anime series episodic content.
Premiering on Voot Kids for the first time in India, these 21 Pokémon movies, now available on the platform, is a landmark content initiative to bring the anime franchise closer to its fans. Celebrating 25 years of Pokémon, Voot Kids is all set to provide an immersive Pokémon experience to its fans in India with the new shows added to its robust and diverse content library.
“At Voot Kids we aim at creating a wholesome experience for our young viewers to enjoy and fun learn from their favorite characters in a 100 per cent kid safe environment. This endeavor of ours has received significant impetus through last year with the kid’s fun learn category witnessing exponential demand growth. The addition of the vast Pokémon slate to our content repertoire will allow us to further widen our audience base and continue to be category leaders,” said Viacom18 SVOD (Voot Select, Voot Kids) and international business head Ferzad Palia.
Speaking during the launch, Voot Kids content head Ashutosh Parekh said, “At Voot Kids we continue to build a roster of compelling stories fronted by top global and local characters. With the consumer at the heart for every initiative on the platform, this was the perfect opportunity to build on the fandom Pokémon holds in India, propelled by kids and those who are kids at heart. Undeniably, this evergreen anime franchise with multiple extensions has evolved to be very relevant to today’s digital natives, with superlative story arcs and well etched characters that unify action- adventure with humour. The massive Pokémon blitz with 21 movies and over 10000 minutes of Pokémon Anime Series will make VOOT Kids the largest digital home of Pokémon in the country which is why I would say it out loud- ‘Gotta Catch ‘Em all’ together on Voot Kids.”
“We are very excited to have partnered with VOOT Kids and bring such a wide offering spanning movies and seasons to Pokémon fans in India. It is a treasure trove for a Pokémon fan to access digitally and we believe it will help build a deeper bond with fans,” said Dream Theatre (master licensing agency for Pokémon in India and South Asia) founder and CEO Jiggy George.
“With support from our partners at Voot kids, we have finally been able to release the one-21 movies in India. We are thrilled to finally share our fans in India, the fun and excitement of the Pokémon movies. Voot kids and TPC are preparing other fun offerings. We hope more fans in India can be part of this experience,” said The Pokémon Company corporate officer Susumu Fukunaga.
The hook for this one kind of content initiative in the kids segment spins around Chuno Voot Kids. Chuno Pokemon with Voot Kids being confident that every Pokémon fan will choose Voot Kids as its favourite digital destination to enjoy it at their own discretion.
Pokémon continues to expand not only the video gaming category, but has recently released Pokémon UNITE, a MOBA game playable across Nintendo Switch, Android and iOS platforms.