Organised by Photographers’ Guild of India (PGI) Exhibit ‘A’ a photographic exhibition of personal images created by Indiaâ€™s foremost advertising photographers is currently on at Kamala City Studio, in Mumbai. The exhibit began on Feb 18 and shall go on till the 27th of this month.
The photographic series represents the soul of the artist, driven purely by zeal and instinct and not by the rigid guidelines of commercial/advertising photography.
The exhibit is a unique initiative conceptualized with the intention of showcasing “photography as a fine art form”. The effort is to promote photography and the sale of photographic images. In the last six years, Exhibit ‘A’ has become an annual fixture. The event attracts a large number of art-lovers, the advertising fraternity, film personalities, models and art enthusiasts across various age and socio-economic backgrounds.
Professional members participating are – Atul Kasbekar, Ashok Salian, Israr Qureshi, Suresh Natarajan, Jatin Kampani, Sharvini Patel, Sameer Parekh, Ian Pereira, Nrupen Madhvani, Jagdish Mali, Jignesh Jhaveri, Dilip Bhatia, Mahesh Hiremath, Madhur Shroff, Prasad Naik, David D’souza and Adil Jain among others.
The exhibition has 40 professional photographers participating in the show. Students and Photographers’ assistants will also display their work. In all there will be approximately 75 persons’ works displayed.