Netflix and UNESCO have come together to celebrate India’s rich cultural heritage through the streaming platform’s popular animated series Mighty Little Bheem.
Produced by Green Gold Animation, the animated series premiered on Netflix in 2019. The series authentically captures India’s culture through the adventures of the young boy Bheem from cooking Pongal to flying kites in his village.
By next year, Netflix and UNESCO are planning to come up with series of fun short videos themed ‘One Country, Incredible Diversity’ will shine a light on India’s cultural journey, including monuments, living heritage, performing arts, social practices, rituals and festivals such as Dussehra, Diwali and Holi.
Commenting about the Mighty Little Bheem promoting the cultural heritage of India, Green Gold Animation CEO Rajiv Chilaka told Animation Xpress, “As India is entering its 75th year of Independence, Netflix and UNESCO have partnered to celebrate and promote India’s rich culture, heritage around the world with the help of our own Mighty Little Bheem. Thanks to Netflix and UNESCO for this honour.”
Netflix India VP, Content Monika Shergill said, “We are excited to partner with UNESCO to celebrate India’s rich cultural heritage through our beloved preschool animated series, Mighty Little Bheem. At Netflix, we want to make stories that are compelling, meaningful, memorable and resonate around the world for authentic representation of their respective cultures.”
The short videos will be released on UNESCO New Delhi’s Facebook, Instagram, YouTube and Twitter pages, will demonstrate how cultural history enriches people’s everyday lives by covering everything from food and traditions to languages and storytelling.
The first video was released today to celebrate the 75th Anniversary of India’s Independence (Azadi Ka Amrit Mahotsav), a day that brings the entire country together.
It’s truly a proud moment for the Indian animation industry! We look forward to more such videos imparting knowledge about our culture.