MTV Networks, a unit of Viacom Inc. has acquired substantially all the assets of GameTrailers LLC, including the internet site GameTrailers.com. The acquisition clearly signifies, the networks intention of tapping into the gaming market.
GameTrailers is a leading producer and aggregator of broadband video content comprehensively covering the latest and best in the world of video games. The terms of the transaction were not disclosed.
Adding GameTrailers.com to the MTV Networks family of targeted entertainment destinations, including MTV.com, VH1.com, Spiketv.com, ComedyCentral.com, Nick.com and many more, further expands the company’s position as a top online entertainment network, states an official release.
Video game-focused content at the various MTV Networks brands includes “Video Games” on MTV.com and MTV Overdrive, coverage of video games by MTV News, as well as “The Video Game Awards” and “Game Head on Spike TV.”
Along with the recent purchases of IFILM and Neopets, the acquisition of GameTrailers.com underscores MTV Networks’ focused and continued commitment to being the leading multi-platform entertainment company serving its audiences across all screens.
In line with Viacom’s approach to such acquisitions, GameTrailers.com and sister site GT.TV will continue to operate as stand-alone destinations. CEO Jon Slusser will remain in charge and join MTV Networks as VP of the GameTrailers business, informs the official release.
