Producer and distributor of animated projects Dandelooo’s partner studio Ooolala, today published on its website the company’s complete carbon footprint for the year 2022.
Launched in 2018, Ooolala was designed from its inception to develop a sustainable approach to guarantee a very low footprint for any producer willing to reduce its impact on the planet.
Ooolala CEO Jean Baptiste Wery said, “It has always been of high importance for my partner Emmanuèle Petry and me as animation producers to bring to the market productions that are respectful of the environment. When building our studio we thought it was a unique opportunity to do so. These figures are a major achievement as they confirm how virtuous the studio already is. To give a comparison all our facilities and equipment represent less than the emissions of a U.S. citizen in a year.”
Beyond these results, Ooolala will be able to monitor and adapt its carbon consumption based on experience and measured in real-time thanks to its new internally developed technology “ecooo”.
Wery added, “We wanted to be able to understand how our choices and actions are actually impacting and to be able to make choices based on that knowledge. “ecooo” opens up an immense field of exploration that we are just starting to explore.”
These investments will enable Ooolala to increase capacity to 100/200 artists in single or multi-site without deteriorating performance.
Ooolala’s carbon footprint can also be explained by the studio’s 2D specialisation. “2D animation is a real asset to help the industry reduce its impact. It uses very little energy compared to 3D and VFX which are very demanding in terms of rendering power and cooling systems,” added Wery.
The carbon footprint measure was conducted by the engineering and consulting firm Workflowers, which supports industry companies in their environmental strategy.
Workflowers CEO Cédric Lejeune said, “The positive results show the seriousness of Ooolala’s approach in implementing good environmental practices for the animation sector. The care taken, in particular, with the management of hot/cold air flows in the machine room and the choice of workstation configurations has made it possible to considerably reduce the emissions associated with the infrastructure. The real-time measurement strategy makes it possible to detect malfunctions and directly evaluate corrective measures”.
Wery said, “Ooolala and Dandelooo plan to continue their efforts in the coming years as there are still many areas to explore. With 51 tons of Co2 in 2022, we believe we can still improve our footprint by 30 per cent by additional actions and including employees in the process to find solutions together. The association La Cartouch’verte, of which we are a member, is also taking a very virtuous approach by sharing actions with all the studios at the Cartoucherie and we are also working with Valence Romans Agglo, which owns the building, to improve its performance. An energy audit is already underway.”
For 2023, the following actions are being explored:
- Mobility plan to help employees use sustainable modes of transport
- Additional IT automation such as workstation and server auto-activation
- Partnership with the organic waste collection organisation
- Partnership with computer and office equipment second life eco workshop