BBC Studios and Macy’s announced that Bluey, the star of the hit series Bluey, will soar above the streets of New York City as a new giant character balloon in the 96th Macy’s Thanksgiving Day Parade.
The Emmy-winning series, streaming on Disney+ and airing on Disney Junior and Disney Channel, is beloved by kids and parents alike. The Bluey balloon will make its debut with 3.5 million spectators and 50 million viewers nationwide on Thursday, 24 November in the world-famous Parade.
Macy’s Thanksgiving Day Parade producer Jordan Dabby said, “As one of the most popular characters in children’s entertainment today, we could not be more excited to welcome Bluey, all the way from Australia, to the 96th Macy’s Parade line-up. Millions of families will be thrilled to see Bluey celebrate her first New York Thanksgiving as she soars above the streets of Manhattan on Parade Day.”
Bluey is created and written by Joe Brumm and produced by the Emmy winning Ludo Studio for the Australian Broadcasting Corporation and BBC Studios Kids and Family. Season three of the global hit series is now streaming on Disney+ and will air on Disney Junior and Disney Channel beginning Monday, 7 November, with more new episodes on the way.
BBC Studios global distribution CEO Rebecca Glashow said, “Being part of the Macy’s Thanksgiving Day Parade is a true highlight for Bluey. This iconic event has long been an important part of the holiday season for kids and families across the U.S. We couldn’t be more excited that Bluey will be there to join this year’s celebration in New York City.”
The Bluey balloon was created by Macy’s Parade Studio’s team of artists and measures 51-feet long, 37-feet wide and 52-feet tall. Approximately 50 gallons of blue paint was hand painted by the team to bring Bluey to larger-than-life form.
Set in Brisbane, Australia, Bluey follows the adventures of a lovable, inexhaustible blue heeler puppy, who lives with her dad, mum and little sister, Bingo. The series celebrates the joyful simplicity found in family life and showcases how children learn and grow through play.
This November will be a big month for the Heeler family in New York City. Bluey’s first live show, Bluey’s Big Play The Stage Show, will debut 19 November at Hulu Theater at Madison Square Garden and then tours cities all across the U.S. The stage show is a new theatrical adaption of the series featuring brilliantly created puppets, an original story by Joe Brumm, and new music by Bluey composer Joff Bush.
The Macy’s Thanksgiving Day Parade will air nationwide in the U.S. on NBC and stream on Peacock, on Thursday, 24 November 2022, from 9 am – noon; in all time zones.