Rick Sanchez, and his grandson, Morty Smith, along with adidas are ready to unlock new dimensions of speed for the players of Earth with the introduction of X Speedportal – the latest innovation from its X speed boot franchise.
In the film, the animated world meets the real world as Rick and Morty experiment with the possibilities of multi-dimensional speed using X Speedportal, with a little help from Mo Salah and Vivianne Miedema.
The boot’s launch campaign includes a 90-second original film from the creators of Rick and Morty, featuring the latest escapade from Earth’s favourite dimension-surfing duo and a selection of iconic players.
Adult Swim president Michael Ouweleen said, “This 90-second short is as funny as anything Rick and Morty and as fast as whatever Rick must have put into this boot. It’s a collaboration that could only happen in a multiverse, and Rick, Morty, Mo Salah and Vivianne Miedema are the (fever) dream team you never knew you needed to see.”
First introduced in 2020 on adidas’s game-changing X Ghosted boot, adidas’s innovative Speedframe technology has been updated with a lightweight sole plate designed for unreal acceleration. The all-new multidimensional stud design gives players grip to get moving in any direction.
adidas senior product manager Franziska Aurnhammer said, “If one thing’s for certain in modern football, it’s that the game is getting faster and faster. Faster attacks, faster reactions, and faster athletes. But ‘speed’ itself is also changing with the times. Top speed linear sprints used to dominate the game. In 2022, speed is multi-dimensional, encompassing mental quickness, positioning, space creation, and more.”
She also added, “With X Speedportal we listened to what some of the fastest players on the planet wanted from their boots. It was clear that the mental element of speed was just as important as the physical, which is why it was so important to create a boot that not only supports explosive movement, but also allows players to enter a flow state where movement is fast and autonomous. The result is a boot that unlocks multidimensional speed for the fastest players on the planet.”
As part of adidas’ journey to help end plastic waste, X Speedportal is the first X-series boot to contain zero virgin polyester. Furthermore, at least 50 per cent of the boot’s upper is made with recycled materials, with no compromise to performance.