The trailer of the horror-comedy Roohi has crossed 14 million views in just one day. The film features Rajkummar Rao, Varun Sharma and Janhvi Kapoor and is directed by Hardik Mehta.
The film follows the eerie yet hilarious misadventures of Bhaura played by Rao and his friend Sharma as they cross paths with a mysterious girl named Roohi, played by Kapoor, in a jungle. They are not alone though as a scary ghost also tags along.
“The biggest win of this trailer is that everyone, right from the film industry to true blue cinephiles are looking forward to catch Roohi on the big screen,” producer Vijan said in a press release.
The trailer for Roohi begins with, “The magic of cinemas return.” It exhorts viewers to outgrow their covid fears and venture out.
The film too portrays characters who must overcome their fear and walk the mile.
It’s about a witch, Roohi (Janhvi Kapoor), who steals brides from their wedding night. She’s locked up in a cabin in the hoods, where two boys, played by Rajkummar Rao and Varun Sharma, must attend to her. They consult various shamans, but fail to exorcise the ghost. Finally, an answer appears: to save the brides, they must marry off Roohi.
Supernatural imagery presupposes a great deal of VFX. Redchillies.vfx which has earlier delivered a host of horror-genre films ranging from Paheli to Phillauri to Bulbull and more was lassoed in to sprinkle in their creative chops to make it eerie.
Trailer shows some shadowy effects, misty spirits and eyes turning ghoulish.
The film is co-produced by Maddock Films, who had the similarly weaved horror-comedy Stree behind them, which clocked over Rs 180 crore worldwide. Jio Studios and Dinesh Vijan present, Roohi and it is produced by Dinesh Vijan and Mrighdeep Singh Lamba
The horror-comedy will hit the screens on 11 March 2021.