Creative lab Impossible Objects (IO) has made Sarah James an executive producer, promoting her from senior producer, a role she has held since earlier this year.
James attended the University of Georgia for film production and media studies before beginning her career at Energy BBDO in Chicago; first as an intern, then working her way up to in-house producer. She later freelanced as an on-set producer before landing at Ethos Studio as a post producer. At Ethos, Sarah James’ first job was with Diablo/Google Play which served as her introduction to IO and her gateway into the virtual production landscape.
She post-produced a large campaign for Sprite Limelight, a global music experiment in partnership with iconic producer, singer and songwriter James Blake, that aimed to shine a light on trailblazing artists from around the world. The massive project had more than 300 deliverables, including eight unique long-form films and their cutdowns. Other brand collaborations include 5 Gum, Forever 21, SC Johnson, Lululemon, and Spotify’s “Viva Latina” activation. In her short time with IO, she has worked with Diablo, Dell, Core Power, and Merrell, with a specialty for fulfilling entire campaigns versus single spots.
James said, “Seeing everything come together onset – in the volume – it’s a fantastic feeling. This ability to generate unique environments and visual effects on set, in real time, delivers a seamless production approach and previously unparalleled level of flexibility.. It helps us do things more efficiently and it allows me to do what I love most–working with incredibly talented agency partners, artists, and filmmakers. Being able to do all of this with the incredible team at Impossible Objects makes it absolute perfection.”
Impossible Objects co-founder and EDC Joe Sill said, “Sarah is a natural leader and a curious storyteller, and her excitement for finding new and innovative ways to tell stories makes her a perfect addition to our team. She’s got an inherent knack for identifying and empowering a team’s strengths, and is an instinctive champion of artists and filmmakers. Our experience working on the Diablo campaign together was a sure sign, and we couldn’t be more excited to explore this frontier together.”