Framestore Pictures (FSP) has strengthened its team by appointing two directors – Rich Lee and Jennifer Stafford.
Rich Lee’s experience on emerging tech and virtual production consists of music videos, commercials, film and TV. Lee started out with a sculpting and fabrication gig at Walt Disney Imagineering. His first work was previsualisation for the film Minority Report which is directed by Steven Spielberg. He has created commercials for Hyundai, Adode, Honda, Uber, Beats and Samsung to name a few, and music videos for Eminem, Black Eyed Peas, Billie Eilish and Maroon 5. He has also contributed to The Hiring Chain, a multi award-winning video film on Down Syndrome.
“I love to mix creative and technology and can’t think of a better place to do that than with FSP,” Lee said. “Framestore has always been one of my favourite VFX shops so having that partnership is incredible. I want to be at a place that can nurture my creative storytelling side and my technology and VFX side. I love being on the forefront of tech and how to use it to tell stories. Seeing the work that has been coming out of FSP and where my body of work has been headed, it just feels like a natural fit.”
Jennifer Stafford made a mark working on films at Red Bull Media House. Driven by a love of exploring people and cultures, she excels at creating emotional connections with cinematic scope. Showcasing both the relatable and awe-inspiring prowess of everyday people and world-class athletes, her observational eye for cinematography elevates the simplest human moments.
She has worked for brands such as Hulu, Chipotle, the Seattle Seahawks, Oura Ring and the Special Olympics. In 2020, she directed the Emmy Award-winning short One Shot which is about motocross rider Tyler Bereman, captured in one epic take.
Framestore has worked on the films Elvis, Top Gun: Maverick, Thor: Love And Thunder, The Matrix Resurrections and many more.