Loaded with special effects ‘ The Day After Tomorrow ‘, Fox Movies’ latest release has opened to full houses all over India. Speaking to Animation Express 20th Century Fox India’s Sales and Marketing manager Paresh Manjrekar said “As far as Hollywood movies released in India are concerned ‘TDAT’ has recieved the biggest opening of the year. It also is the all time 2nd biggest opening for Hollywood movies in India after the James Bond flick Die Another Day.”
Not to be left behind is the wireless content of this SFX thriller. Earlier in the year Indiagames had entered into an agreement with FOX Licensing & Merchandising’s Wireless Entertainment Group which gave Indiagames the license to publish games and other wireless content like wallpapers and ringtones for a host of FOX titles.
Indiagames CEO Vishal Gondal when contacted pointed out,”Amongst many firsts is the simaltaneous global release of the movie ‘The Day After Tomorrow’ along with gaming and other wireless content developed around it. The response is very encouraging”.
In India the company has tied up with Airtel as the carrier for its ‘TDAT’ content . Internationally it has tied up with Optus in Australia, Orange in Europe and AT&T in the United States.
Confirming the bumper response for the wireless content, a spokesperson for Bharti Televentures Viraj Chouhan commented, “The game was released in phases across the circles. The earliest was the 18th of May where it was test launched, but the game was finally available nationwide on 28th May, the day of the release. We have had approximately 30,000 downloads already.”
