Famous Studios launched Warehouse 47 to transform the industry with its advanced approach to experiential content production. Leveraging its first-mover advantage, Warehouse 47 aims to redefine the landscape of events and services in Mumbai and put India on the global map with its innovative offerings.
In collaboration with Green Rain Studios, Warehouse 47 announced the launch of Pixelab on 15 June. The newly launched venture merges technology with creativity, creating a playground for visionaries, creators, and innovators.
Famous Studio managing director and Warehouse 47 partner Anant Roongta said, “With the launch of Warehouse 47’s Pixelab, we are not just creating a space; we are building a platform for the future. Our goal is to inspire and enable the next generation of creators to push the boundaries of what’s possible, transforming ideas into reality. Warehouse 47 stands as a testament to our commitment to innovation, collaboration, and the relentless pursuit of excellence.”
Visitors were greeted by an array of sensory marvels from the moment they stepped inside. The lab’s entrance had strobe lighting and motion sensor detectors anticipating every move. 3D projection mapping transported visitors to alternate realities, blurring the lines between the physical and digital worlds.
Pixelab’s features included thread laser lighting capsules and motion sensors, LED gaming, and generative AI capabilities inviting users to engage with technology in novel ways. A character powered by artificial intelligence provided interactions and insights, making the lab an interactive wonderland.
Instrumental in transitioning studios across Asia into virtual production and real-time workflows, Green Rain Studios founder Karan Parikh said, “Pixelab is designed to be a playground for the imagination, a place where technology and creativity intersect. By providing access to cutting-edge tools and fostering an environment of collaboration, we aim to revolutionise the way stories are told and experiences are created. We are glad to be associated with Warehouse 47 by Famous Studio where the offering Pixelab is more than a lab; it’s a movement towards the future of digital innovation.”
Every corner of Pixelab was designed to challenge both mind and body, pushing the boundaries of what creators can achieve. It was equipped with tools such as robotic arms and green screen virtual production capabilities. It encouraged collaboration among like-minded visionaries, empowering them to harness technology and unprecedentedly craft their audio-visual narratives.
Pixelab is ideal for businesses seeking end-to-end content solutions, seasoned creators looking for advanced technology to bring their visions to life, and curious explorers eager to dive into the world of digital innovation.